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Positec Group is a progressive, innovative global company offering research and development, manufacturing and the marketing of Power Tools. The products of Positec include: professional、garden、domestic tools and so on. The market range is broad-covering the high-price and mid-price market. Positec’s customers are widespread – located in more than 100 countries or regions.

Challenges:

  • Sales channels include many well-known international retailers, like Wal-Mart, Lowe’s, Sears, B&Q, Argos, Castorama, Homebase, OBI, and so on.
  • Customers are widespread - located in more than 100 countries or regions.
  • Manufacturing tools while still needing digital and samples

Solutions:

  • Multi-level and multi-brand strategy
  • Cross-functional team
  • Developed go-to-market support and presentations

Results:

  • Digital content for email campaigns, online retailers, Worx.com and Rockwell.com
  • Created in-store merchandising promotions and in-run displays
  • Implement product launches, for Rockwell and WORX brands, targeted to the consumer tool industry
  • Retailer POP / Promotions, merchandising roll-outs and digital assets distribution
WORX_BladeRunner X2 Cross Cut Slde Board Set Up_WX572L_second orange_adjusted
WORX 20V Menards vendor_Part 1
WORX Menards vendor_Part 2
WORX_AMAZON_Hydroshot Email

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