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A-R Editions provides focused expertise to create high-quality products that support the scholarship, performance, and enjoyment of music.

Challenges:

  • Strategy developed to pivot multi-million dollar print production to subscription based revenue
  • Create and execute marketing plans to support the launch of online music product and education through Recent Researches in Music Online (RRIMO) and AR Music Anthology (ARMA)
  • Developing marketing channels to approach under parent company of AR Editions

Solutions:

  • Digital campaign for brand awareness and evolution of the Recent Researches in Music to the online platform
  • Logo development for RRIMO and supporting digital graphics for website development
  • Content creation geared to their librarian clientele
  • Monthly marketing calendar with emails, sponsored emails, advertisements and online presence
  • Embedded links to track open rate and gauge audience interest
  • Ongoing website enhancement and design for digital site of RRIMO
  • Production of print media

Results:

  • Subscription success yielding to 5% within the first 6 months of marketing for online services
  • Pivot was made in stages offering digital with a print add-on to still maintain the current offering
  • Directional messaging to target clientele with trackale measures for how information was shared beyond our initial touch point
  • Consumer marketing landing pages to track lead generation to sales

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